SEOSearch Engine Optimization
Search work run as part of the measured system: a site Google can crawl, read and trust, pages planned around what buyers actually type, and a monthly report on the organic enquiries it produces, not rankings alone.
Answer engine optimization that gets your business cited.
revamps makes your pages the clearest answer to the questions buyers ask AI assistants: answer-first pages, structured data that matches them, and the same facts about your business everywhere. Every month we check which questions name you on ChatGPT, Gemini, Google AI Overviews and the other engines in your scope.
- Tracked questions, re-checked monthly
- Markup that matches the page, nothing hidden
- Citations logged, never promised
- Colombo team · Sri Lanka and international
Buyers ask AI for a shortlist. You're not on it.
Buyers now ask ChatGPT, Gemini or Google's AI Mode who to hire and get an answer with a few names. Yours isn't one, or the answer gets your services and prices wrong. We restructure the pages, align the facts and check the answers every month. Now you know which questions name you.
Written for pages, not answers
The answer sits in paragraph six under a headline that names nothing. Engines quote the page that answers in its first lines.
Facts that disagree
The site, the schema and an old listing give different services, prices or addresses. An engine can't tell which is current, so it hedges or names someone else.
Impressions hold, clicks fall
Search Console shows the same impressions and fewer clicks. Often the question is now answered before anyone reaches your site.
Nobody has asked the engines
No one has put your buyers' questions to ChatGPT, Gemini or AI Overviews, so no one knows whether you are named, misdescribed or missing.
Asked. Answered. Cited. Chosen.
Every engagement follows the same path. A buyer's question maps to one page, the page answers it in its first lines, the markup says the same thing in machine-readable form, and your facts agree everywhere they appear. The engines decide whether to cite and name you. Every month, we check whether they did.
From question to citation. Checked every month.
Five steps. The question set and baseline come first, so every later change can be read against what the engines said before it.
Enquiry and reply
Send your URL and a few questions buyers ask before they hire you. We reply with a first look at how the engines answer them and the questions that matter.
Question set and baseline
We agree the tracked questions with you, run each on every agreed engine and record who is named, which pages are cited and what is said about you. Then a written scope.
Answer-first pages
Priority pages restructured to answer their question in the first lines, with FAQ sections written from the real questions. Existing expertise is reused before new content is written.
Structure and entity
Service, Organization and FAQPage markup that matches the visible text, and name, address, services and prices made identical across the site, then checked against your profiles and listings.
Re-run and log
The same questions re-run on every engine. Each change is logged with its date, so the log shows whether it moved the answer. Next month's pages follow the gaps.
You don't need more content. You need clearer answers.
Six workstreams in every plan. Depth changes by tier: how many questions and pages, how complex the entity is and how far implementation reaches.
Question mapping
The questions buyers ask at each stage, from sales calls, enquiries and real search suggestions, each assigned to the one page that answers it.
Answer-first pages
The answer in the first two sentences, then the detail, proof and next step. Priority pages first; writing volume is scoped per tier.
Structured data
Service, Organization and FAQPage markup that states exactly what the page shows, with crawler access checked for every answer engine.
Entity consistency
Name, address, services and prices stated the same on every page and in the markup, then checked against your profiles and listings (GEO corrects those).
Citation monitoring
The tracked questions re-run on each agreed engine every month: named or not, which page was cited, which source was used instead.
Log and review
A one-page monthly log and review call: what changed, what the engines said and what comes next. Every account stays in your name.
Know where you're cited. Fix where you're not.
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Answer crawlers blocked
robots.txt, CDN and firewall checked for Googlebot, Bingbot, OAI-SearchBot and PerplexityBot. OpenAI says sites opted out of OAI-SearchBot are not shown in ChatGPT search answers
- 1:1
Markup to visible text
Every structured-data statement is on the page. Google's policies: markup must be a true representation of the page, and hidden content must not be marked up
AEO builds on SEO. Check the fit first.
Answer engines can only use what search can already find. A short scoping call tells us both whether the foundation is there.
A good fit if
Your site is indexed and already earns search impressions. Buyers ask questions before they call. Someone can approve page changes each month.
Not a fit if
You want citations guaranteed. You want hidden markup or text written for bots, not buyers. The site isn't indexed or needs a rebuild: start with SEO or Web Development.
Where AEO stops
Getting crawled, indexed and ranked is Search Engine Optimization. Your record off the site (profiles, directories, press, reviews, Wikipedia, Reddit) is Generative Engine Optimization. AEO works on your own site.
Ask the questions. Get answers worth citing.
Can you guarantee that ChatGPT or Google will cite us?
No. The engines decide what to cite. Google says its AI features have no requirements beyond being indexed and eligible for a snippet, and that structured data does not guarantee a feature appears. We commit to what we control: the changes in the scope, accurate facts about your business and a monthly log of which tracked questions name you.
Do we need FAQ schema to appear in AI answers?
No. Google says no special schema is needed for AI Overviews or AI Mode. Markup helps an engine read a page when it matches the visible text, so we add FAQPage, Service and Organization markup only where the page shows the same content. Google also limits FAQ rich results to government and health sites.
What is the difference between SEO, AEO and GEO?
SEO makes the site crawlable, indexed and eligible to rank in Google Search and Maps, and measures the enquiries it sends. Answer Engine Optimization works on how AI answer systems cite that content; Generative Engine Optimization strengthens the wider sources they draw on. All three share the same technical foundation.
Is revamps an AI SEO company?
revamps is a digital infrastructure and growth company. What is often sold as AI SEO is, here, Answer Engine Optimization: answer-first pages, matching markup, consistent business facts and a monthly check of what answer engines say, connected to the site, tracking and follow-up that turn a mention into a customer.
Do we need SEO before AEO?
Usually, yes. Google's AI features only use pages that are indexed and eligible to be shown with a snippet, and AEO works best on a clean, crawlable site. If the site is not indexed properly, start with Search Engine Optimization; the two can run together.
Do we need new content for AEO?
Sometimes. In many cases the first win is restructuring existing expertise so it becomes easier to interpret and cite.
Can revamps handle implementation as well as strategy?
Yes. revamps can define the recommendations and also implement the page, content, or structural updates required.
Tell us what buyers ask. We'll check who gets named.
Four short fields, about a minute. Include three to five questions your buyers ask. We reply within 2 business days with a first look at how the engines answer them today, the access we need and a time for a short call. No automated sales sequence.
Prefer email? [email protected]
Site. Search. Sources. Strategy. One system.
Answers are one path in. SEO keeps the site indexed and eligible, Generative Engine Optimization strengthens the sources engines read beyond your site, Web Development rebuilds what restructuring can't fix, and Strategic Consultancy sets the order. Each has its own page.
GEOGenerative Engine Optimization
Generative Engine Optimization for the record outside your website: consistent profiles, real third-party mentions, sources worth citing and one clear name, checked every month against the competitors AI assistants name instead.
Web DevelopmentWeb Development
Conversion-focused websites and web platforms built to reduce friction and support measurable growth.
Strategic ConsultancyStrategic Consultancy
Strategic consultancy that decides what the digital system should be before the money is spent: an audit of what exists, a roadmap with owners and order, a written definition of what counts as a qualified enquiry, and oversight while it is built.
From the answer engine to the enquiry.
A buyer who arrives from an AI answer already has a shortlist and a follow-up question. Labs builds what happens next: AI referrals counted where the engine tags them, questions answered on the page, the enquiry routed to a named person.
AI referrals counted
ChatGPT tags its links utm_source=chatgpt.com, and the enquiry form keeps that tag, so leads from ChatGPT are counted with their source.
Routed while warm
Every enquiry reaches a named person inside the agreed reply time, whichever engine sent it.
Reva
AI website chat and qualification. Reva answers visitor questions, qualifies the enquiry and routes it to the right person. It is running on this site now.