Performance MarketingPerformance Marketing
Paid search and paid social run as one tracked system: a landing page that keeps the ad's promise, conversion tracking, routing and follow-up, reported on cost per qualified enquiry instead of impressions.
Video production that turns views into action.
revamps scripts, shoots and edits commercial video with a job: ad cuts for paid campaigns, product and explainer videos for landing pages, brand films, event and testimonial capture. One shoot is planned for every channel, and each cut is captioned and tagged so its response can be traced.
- Script signed off before the shoot
- Cut-downs sized for every channel
- Captions and a tagged link on every cut
- Colombo team · Sri Lanka and international
Plenty of views. No idea what they sold.
The video went up and the views came in. Enquiries arrived with no link to the cut that sent them, and the same edit kept running until people stopped watching. We script for one action, cut for each channel and tag every cut. Now the next video starts from evidence, not taste.
Made once, used once
One long edit for every channel: cropped badly into Reels, too slow for a six-second slot, silent where captions were needed.
No action in the script
The video ends on a logo. Nobody wrote down what a viewer should do next, so nothing measures whether they did.
Ad fatigue, nothing in reserve
The same edit runs for months. Costs climb, and there is no second cut, no new hook and no plan for the refresh.
Views without a source
Responses arrive by form, call and WhatsApp with no record of which cut, channel or placement sent them.
Script. Shoot. Cut. Track. Response.
Every production follows the same path. The brief names one audience and one action, the script earns that action in the first seconds, the shoot is planned for every cut, and each cut goes live with its own tag. The response then decides the next script, not the view count.
From first brief to every cut, live and tracked.
Five steps, each closed by a written sign-off. The script is approved before the shoot, so nothing is decided on set and the edit is not reopened in week four.
Enquiry and reply
You tell us what the video is for and where it will run. We reply with the questions that matter, not a rate card.
Brief and scope
We agree the audience, the one action, the channels and the cut list, then send a written scope: deliverables, shoot days and dates.
Script and production plan
Script, storyboard or shot list, locations, talent and permits, signed off before the shoot so nothing is decided on set.
Shoot and edit
Production, then a master edit and the cut-downs for each channel, with a fixed number of change rounds per cut, set in the scope.
Delivery and first read
Every cut delivered to spec with captions and a tagged link. Once they run, we read which cut drove responses and say what the next script should change.
You don't need a longer video. You need the right cuts.
Six workstreams in every production. Depth changes by tier: shoot days, locations, the number of finished cuts and how far editing goes.
Brief and script
Audience, the one action, the channels and the hook, written and signed off before anyone books a camera.
Production plan
Shot list, locations, talent, permits and schedule, planned so one shoot covers every cut.
Shoot and sound
Crew, camera, light and sound sized to the brief, from a one-location session to a multi-day production.
Edit and cut-downs
A master edit, then cut-downs by ratio (9:16, 1:1, 16:9) and length (6, 15, 30 seconds), captioned for sound-off viewing.
Tagged placement
Every cut named, exported to its platform's spec and delivered with its own tagged link, so responses trace back to it.
Delivery and rights
Final files, caption files and the usage rights agreed in writing, plus a list of what the next cut should test.
Know the specs before the shoot. Check every cut at delivery.
- 3
Orientations per campaign
Vertical, square and horizontal, as Google Ads asks for Performance Max; without them it may generate its own
- 0–5 s
Before a viewer can skip
Shorts ads can be swiped away at once; skippable in-stream ads after 5 seconds. The hook is scripted for the first second
- 1 per cut
Tagged link
Each cut carries its own utm_content tag, so an enquiry names the cut that produced it
You don't need more content. You need video with a job.
We do our best work when the video has a place to run and an action to drive. A short scoping call tells us both quickly.
A good fit if
You can name what a viewer should do next. You know where the video will run: ads, a landing page, social or a sales deck. One decision-maker signs off the script before the shoot.
Not a fit if
You need a wedding, music video or private event filmed. You want views or followers for their own sake. You would rather decide the message on the shoot day.
Ask about the shoot, the cuts and the rights.
Do you write the script?
Yes. Messaging structure is part of the service because production quality alone does not create a useful video asset. The script names the audience, the hook and the next step, and it is signed off before the shoot.
Can one shoot produce ads, a landing page video and social cuts?
Yes. revamps plans the shot list around every cut it needs: a master edit, then vertical, square and horizontal versions at the lengths each channel takes, all captioned and delivered to spec.
Do you run the ads as well?
Running campaigns is revamps Performance Marketing, scoped separately. Every cut is delivered to the platform's specs with its own tagged link, whether revamps or your team places it.
Can revamps produce both campaign videos and organic content?
Yes. The production plan can include paid creatives, organic content sequences, or mixed asset sets if the distribution strategy is clear.
Do you film weddings, music videos or private events?
No. revamps films corporate events, launches and client testimonials when the footage has a job after the day: an ad, a landing page or a sales asset.
Tell us what the video has to do. We'll come back with the brief.
Four short fields, about a minute. We reply within 2 business days with questions about where the video will run and what it should drive, and a time for a short call. No automated sales sequence.
Prefer email? [email protected]
Campaigns. Pages. Design. Video. One system.
Video only pays when the rest of the path holds. Performance Marketing places and optimises the cuts, Web Development builds the page they point to, Creative Design makes the statics, thumbnails and brand system around them. Each has its own page.
Web DevelopmentWeb Development
Conversion-focused websites and web platforms built to reduce friction and support measurable growth.
Creative DesignCreative Design
Brand identity, design systems and campaign creative built as one system: rules written once, reused on the site, the ads and the decks, and every campaign variant named so the response can be read.