Skip to content

Performance Marketing · revamps Studio

Performance marketing judged on qualified enquiries, not clicks.

revamps plans and runs paid search and paid social as one tracked system: landing pages that keep the ad's promise, conversion tracking tested before spend scales, every enquiry routed to a named person, and a monthly report led by cost per qualified enquiry. Media spend is separate.

STUDIO / PERFORMANCE MARKETING
  • Tracking tested before spend scales
  • Reported on cost per qualified enquiry
  • Ad accounts stay in your name
  • Colombo team · Sri Lanka and international

The problem

The spend is real. Your ads are guessing.

Campaigns run, the dashboard reports conversions, and enquiries arrive by form, call and WhatsApp with no source attached. Sales says the leads are weak; the report says the ads are working. Neither can prove it. We connect the ad, the landing page, tracking, routing and follow-up. Now cost per qualified enquiry decides where the budget goes next.

  1. 01

    Enquiries with no source

    Calls, form fills and WhatsApp messages arrive, but nothing records which campaign, keyword or ad sent them.

  2. 02

    The ad and the page disagree

    The ad makes an offer; the click lands on a home page that never mentions it. You pay for the click either way.

  3. 03

    Leads that go nowhere

    Enquiries wait in a shared inbox or a WhatsApp chat until the buyer has called someone else.

  4. 04

    Reports that sell instead of inform

    Reach, impressions and click-through rate lead the report. Qualified enquiries and their cost are missing or estimated.

  • EXAMPLE — HOW IT WORKS
  • TRACKING / TESTED BEFORE SPEND SCALES
  • ORANGE HIGHLIGHTS THE ACTIVE PATH OR RESULT

How a revamps campaign works

Ad. Page. Signal. Follow-up. Revenue.

Every campaign runs on the same path. The ad makes one promise, the landing page keeps it, the enquiry fires a tracked event with its source, and a named person replies while the lead is warm. Qualified and won status then flows back to the ad platforms, so bidding learns from buyers, not form fills.

Hover or tap a node

Illustrative system map, not client data. The loop closes from 07 back to 01: qualified and won enquiries go back to Google Ads and Meta where your CRM allows, so campaigns optimise on buyers.

The process

From first audit to spend you can defend.

Five steps, each closed by a written sign-off. Tracking is fixed before the budget scales, and nothing scales until the numbers earn it.

  1. 01

    Enquiry and reply

    You tell us what you spend, where, and what a good lead looks like. We reply with the questions that matter, not a template proposal.

    Within 2 business days

  2. 02

    Audit and scope

    With read-only access we review the accounts, tracking, landing pages and what happens to a lead after the form, then send a written scope: channels and first tests.

  3. 03

    Tracking and routing

    Conversion events, source capture and lead routing are built, then tested end to end with real enquiries before spend scales.

  4. 04

    Align and test

    Offer, message and landing page are aligned per campaign, then launched as controlled tests, each with a written hypothesis.

  5. 05

    Report and scale

    A one-page report leads with cost per qualified enquiry. Budget, creative and pages move toward what is proving efficient.

    Monthly

What's included

Buying clicks is the easy part. Turning them into customers is the work.

Six workstreams in every engagement. Depth changes by tier: channel breadth, creative and landing page support, testing cadence and how far reporting reaches.

  • Channel and offer strategy

    Where demand should be captured, which offer each campaign carries and what counts as a qualified enquiry. Agreed before launch.

  • Campaign build and management

    Account structure, audiences, keywords, bidding and budget shifts, managed against qualified enquiries instead of clicks.

  • Landing page alignment

    Each campaign points at a page that repeats its promise and asks for one action. Full site rebuilds go to Web Development.

  • Conversion tracking

    Tag Manager, GA4 lead events and platform conversion tags, checked with test enquiries before spend scales.

  • Lead routing and feedback

    Every enquiry reaches a named owner with its source attached; qualified and won status flows back to the ad platforms.

  • Reporting and review

    A monthly one-page report and review call: what was spent, what it produced and what changes next month.

How we measure

Fewer numbers. Every one traced.

  • 100%

    Test enquiries traced to source

    Every form, call and WhatsApp route is tested end to end before spend scales

  • 90 days

    Qualified-lead window in Google Ads

    Leads your team qualifies up to 90 days after the click can go back to Google Ads, so a slow sales cycle still teaches the bidding

  • 1 page

    Monthly report, outcome first

    Spend, qualified enquiries, cost per qualified enquiry and next month's change, before any click or impression

Window: Google Ads offline conversion imports FAQ (support.google.com/google-ads/answer/10029210); 63 days for enhanced conversions for leads.

Fit

Spend amplifies the system you have. Check the fit first.

Ads make a working funnel bigger and a broken one more expensive. A short scoping call tells us both which one you have.

  • A good fit if

    You spend, or plan to spend, on paid search or social every month. You can say what a qualified enquiry is. Someone replies to leads and will tell us which ones bought.

  • Not a fit if

    You want likes, followers or reach for their own sake. You want a guaranteed return before tracking exists. You would rather not share what happens to a lead after the form.

Questions

Ask about the accounts, the fee and the leads.

Can revamps work with our existing ad accounts?

Yes. revamps can audit and improve current account structures, tracking, landing pages and reporting instead of forcing a full restart.

Do you guarantee results?

No. Nobody controls auction prices or a buyer's decision. We commit to the parts we control: tracking tested before spend scales, a written test plan and a monthly report led by cost per qualified enquiry.

Do you handle creative direction as part of performance marketing?

Yes. Creative testing and direction can be included directly or paired with revamps Creative Design and Video Production support.

Is revamps a digital marketing agency?

No. revamps is a digital infrastructure and growth company. Performance Marketing is the part that runs paid search and paid social, connected to the landing pages, tracking and follow-up that decide what the clicks become.

Enquire

Tell us what the ads should deliver. We'll come back with the plan.

Four short fields, about a minute. We reply within 2 business days with questions about your accounts, tracking and lead handling, and a time for a short call. No automated sales sequence.

Prefer email? [email protected]

Fields marked * are required.

Channels you run now, rough monthly media spend, and what happens to a lead today.

Around the campaigns

Pages. Search. Creative. Follow-up. One system.

Ads only pay when the rest of the path holds. Web Development builds the pages, SEO earns the clicks you don't pay for, Creative Design makes the ads, Workflow Automation answers the lead. Each has its own page.

  • Illustration of a dark search analytics dashboard with a rising red line chart, donut charts, a site-structure tree and a keyword node map.

    SEO

    Search work run as part of the measured system: a site Google can crawl, read and trust, pages planned around what buyers actually type, and a monthly report on the organic enquiries it produces, not rankings alone.

  • Illustration of a dark page-builder interface with wireframe layouts, a colour swatch palette and a block library, shown on a laptop and tablet.

    Creative Design

    Brand identity, design systems and campaign creative built as one system: rules written once, reused on the site, the ads and the decks, and every campaign variant named so the response can be read.

  • Illustration of a dark workflow editor with connected automation steps and a decision node, above donut, bar and line chart panels.

    Workflow Automation

    Workflow automation for the work between your tools: enquiries routed to an owner, follow-ups sent on time, records kept in sync and reports that build themselves, with AI only where it pays, every flow monitored and a person on every exception.