Generative engine optimization that turns reputation into AI mentions.
revamps Labs records how ChatGPT, Gemini, Google's AI features and Perplexity describe you and your competitors, then fixes the record they draw on: consistent profiles, real third-party mentions, sources worth citing and one clear name. No one can buy a mention in an AI answer, so none is promised.
Buyers ask an AI assistant for a shortlist before they ask a colleague. It answers from what the web says about you: a former name on one directory, a stale profile, few independent mentions. So it names the competitor with the clearer record. We fix the record and re-check the answers monthly. Now you know where you stand.
01
Named for them, not for you
Ask an assistant for a provider in your category and it lists two competitors. You are missing, or described from an outdated page.
02
Old names, stale profiles
A rebrand, merger or move left the former name, address or number on directories, LinkedIn and Google. Engines repeat the contradiction.
03
Nobody else vouches for you
Clients value the work, but few reviews, press mentions, partner pages or industry listings say so in public.
04
Nobody checks the answer
No one knows what AI tools say about the business today, so a wrong description or a lost mention goes unnoticed for months.
EXAMPLE — HOW IT WORKS
MEASURED / SAME PROMPTS, EVERY MONTH
ORANGE HIGHLIGHTS THE ACTIVE PATH OR RESULT
How revamps runs GEO
Profiles. Mentions. Sources. One name.
Generative engines don't read one page. They gather what profiles, reviews, press, directories and comparison pages say about a business and reconcile it into one description. Where that record is consistent and independently confirmed, the business can be named accurately. We work on the record, then check the answer, every month.
Hover or tap a node
01 · System · 1 of 6
Profiles — Google, LinkedIn, directories
01 → 02 · Same name, address, category
02 · System · 2 of 6
Mentions — Press, reviews, partner pages
01 → 02 · Same name, address, category
02 → 03 · Confirmed by others
03 · System · 3 of 6
Sources — Data and comparisons worth citing
02 → 03 · Confirmed by others
03 → 04 · Reconciled to one entity
04 · Intelligence · 4 of 6
Entity — One name, linked by sameAs
03 → 04 · Reconciled to one entity
04 → 05 · Retrieved when buyers ask
05 · Action · 5 of 6
Citation — Named and described accurately
04 → 05 · Retrieved when buyers ask
05 → 06 · Click or branded search
06 · Result · 6 of 6
Enquiry — Traced where the trail allows
05 → 06 · Click or branded search
Illustrative system map, not client data. No one can buy a mention in an AI answer, so 05 is earned, never guaranteed. The site underneath is Search Engine Optimization; how its own pages are quoted is Answer Engine Optimization.
The process
From first baseline to answers you can compare.
Five steps. The baseline comes first, so every later month is compared with the same prompts, the same engines and the same competitors.
01
Enquiry and reply
Tell us your category, your market and the competitors buyers name. We reply with the questions that matter and the prompts we would test first.
Within 2 business days
02
Baseline audit
We run an agreed set of buyer prompts through each engine, record who is named and how you are described, and audit every profile, mention and entity signal. Then a written scope.
03
Fix the record
Profiles claimed and made consistent: Google Business Profile, LinkedIn, industry and Sri Lankan directories. Former names corrected, sameAs and author pages linked.
04
Build sources
Original data and comparison pages others can cite, partner and association pages, press pitches, and reviews from real clients. Earned, never bought.
05
Report and refine
The same prompts, re-run: which engines name you, for which prompts, against which competitors, and what changed. Next month's work follows the gaps.
Monthly
What's included
You don't have a content problem. You have a source problem.
Six workstreams in every plan, all outside your website except the entity markup that points to it. Depth changes by tier: how many profiles, markets and sources, and how much content support.
Footprint audit
Every profile, listing and mention we can find, checked for the same name, address, category, description and links. Contradictions ranked by how often engines repeat them.
Profiles and directories
Google Business Profile, LinkedIn and industry and Sri Lankan directories claimed, corrected and kept current, in your name. Where SEO runs the Business Profile, we check it agrees.
Third-party mentions
Partner and association pages, press pitches with a real story, and a review request routine with real clients. Earned, never bought.
Citable sources
Original data, comparisons and methodology pages that others can reference. Briefed by us; writing volume is scoped per tier.
Entity signals
One name everywhere, Organization and person markup with sameAs links to every official profile, and author pages for the people behind the work.
Visibility monitoring
The agreed prompts re-run monthly across the engines your buyers use, compared with named competitors, in a report you keep.
The rules
Every mention earned. Every profile yours.
00
Fake reviews or paid-for mentions
Google can restrict a Business Profile caught with fake engagement; Wikipedia treats paid or sponsored articles as non-independent. Not in any plan, at any price
100%100%
Profiles and listings in your name
Every profile we claim or create is registered to the business, with your team as owner. You can remove our access at any time
Policies: Google Business Profile restrictions (support.google.com/business/answer/14114287); Wikipedia notability for organizations (en.wikipedia.org/wiki/Wikipedia:Notability_(organizations_and_companies)).
Fit
GEO can't fake a reputation. It can make a real one visible.
GEO works on what is already true about the business. A short scoping call tells us both whether there is enough of it to work with.
A good fit if
Buyers research your category before they call. Competitors are named in AI answers and you are not, or you are described wrongly. You have real clients and work to point to.
Not a fit if
You want inclusion guaranteed, or by next month. You want reviews written or mentions paid for. You need a crisis handled: that is legal or PR work. You have no track record yet: start with the site and SEO.
Where GEO stops
Getting the site indexed and ranking is Search Engine Optimization. Structuring your own pages so answer engines quote them is Answer Engine Optimization. GEO is the record outside your site that both rely on.
revamps Labs · Monitoring
Run the same prompts. Count who gets named.
AI answers change from one run to the next, so a single screenshot proves nothing. We agree the prompts your buyers type, run each several times per engine every month, and log who is named, how you are described and which sources are cited. The trend is the result; one answer is an anecdote.
The prompt set
Buyer questions agreed at the baseline: category, comparison, location and problem prompts. Fixed, so months compare.
The engines
ChatGPT, Gemini, Google AI Overviews and AI Mode, Perplexity and Copilot, chosen by what buyers in your market use.
Repeat runs
Each prompt run several times per engine, logged with date, answer and cited sources, because answers vary.
Competitor comparison
The same prompts scored for named competitors, so the report shows share of mentions, not your name alone.
Questions
Ask what we can't promise. Then what we deliver.
Can you guarantee ChatGPT or Google will recommend us?
No. No engine sells or guarantees a mention inside its answers. Where ChatGPT shows ads, OpenAI says they do not influence the answers and labels them as sponsored. We commit to the work in the scope, the rules on this page and a monthly report on the same prompts.
What is the difference between SEO, AEO and GEO?
SEO makes the site crawlable, indexed and eligible to rank in Google Search and Maps, and measures the enquiries it sends. Answer Engine Optimization works on how AI answer systems cite that content; Generative Engine Optimization strengthens the wider sources they draw on. All three share the same technical foundation.
Do you write reviews or pay for mentions?
No, at any tier. Google can restrict a Business Profile found with fake engagement, and paid or sponsored articles do not count as independent coverage. We set up a routine for asking real clients for reviews and pitch real stories to real publications.
How do you measure AI visibility?
We agree a fixed set of buyer prompts at the baseline, run each several times per engine every month, and record which engines name the business, how they describe it and which sources they cite, next to named competitors. Visits from AI tools are tracked where the link carries a source; many buyers search the name instead.
Can you get us a Wikipedia page?
Not as a service. Wikipedia decides notability on significant coverage in independent, reliable sources, and paid editors must disclose and are strongly discouraged from editing articles directly. We help earn the independent coverage; we do not write or edit the article.
Our business changed its name. Can AI tools catch up?
Usually, yes. We correct the former name across every profile and directory we can reach, link the official profiles with sameAs, and re-check the answers each month. Each engine refreshes on its own schedule.
Do you handle reputation crises or negative press?
No. Crisis communications, legal removal and review disputes are not revamps services. GEO keeps accurate information consistent and earns real mentions; it cannot bury a story.
Enquire
Tell us who gets named instead. We'll scope the gap.
Four short fields, about a minute. Name your category, your market and the competitors buyers mention. We reply within 2 business days with the questions that set the scope, the prompts we would test first and a time for a short call. No automated sales sequence.
Being named is one path in. SEO keeps the site found in Google, Answer Engine Optimization makes your own pages quotable, Strategic Consultancy sets the plan across teams and markets, and Performance Marketing buys attention while reputation builds. Each has its own page.
Answer engine work run as part of the measured system: pages that answer buyers' questions in their first lines, markup and business facts that agree everywhere, and a monthly log of which questions name you on which engines.
Search work run as part of the measured system: a site Google can crawl, read and trust, pages planned around what buyers actually type, and a monthly report on the organic enquiries it produces, not rankings alone.
Strategic consultancy that decides what the digital system should be before the money is spent: an audit of what exists, a roadmap with owners and order, a written definition of what counts as a qualified enquiry, and oversight while it is built.
Paid search and paid social run as one tracked system: a landing page that keeps the ad's promise, conversion tracking, routing and follow-up, reported on cost per qualified enquiry instead of impressions.