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Creative Design · revamps Studio

Creative design built as a system your team can reuse.

revamps designs brand identities and guidelines, design systems for web and product, campaign and ad creative, and UI. The rules are written once, built into templates and components, and reused on the site, the ads and the decks, so the next campaign starts from parts, not a blank page.

STUDIO / CREATIVE DESIGN
  • Source files and guidelines handed over
  • Text checked against WCAG AA contrast
  • Every campaign variant named for measurement
  • Colombo team · Sri Lanka and international

The problem

Your ads promise one company. Your website shows another.

Every channel gets its own designer and its own version of the brand. The click lands on a page that looks like someone else, attention leaks, and each campaign starts from a blank canvas and ships late. We write the rules once and build them into templates. Now every touchpoint looks like one company.

  1. 01

    Five channels, five brands

    The site, the ads, the decks and the social posts were each designed by someone else, so customers meet a different company at every step.

  2. 02

    Every campaign starts from zero

    There are no rules or templates to build from, so each launch waits on design and the brand drifts a little further each time.

  3. 03

    Polished, but it says nothing

    Layout, hierarchy and offer framing do not tell the viewer what is on offer or what to do next, so attention does not turn into response.

  4. 04

    Nobody knows which version worked

    Variants are not named or tracked, so the next round repeats opinion instead of building on what got a response.

  • EXAMPLE — HOW IT WORKS
  • VARIANTS / NAMED BEFORE LAUNCH
  • ORANGE HIGHLIGHTS THE ACTIVE PATH OR RESULT

How revamps creative works

Brand. Pages. Campaigns. Response. One system.

Every engagement follows the same path. The brand sets the rules, the design system turns them into parts, pages and campaigns are assembled from those parts, every variant is named before it runs, and the response decides what runs next. The look sits on top. This is what it is for.

Hover or tap a node

Illustrative system map, not client data. Measurement at node 05 runs through Performance Marketing or your own analytics; we name every variant so the result can be read.

The process

From first call to assets your team can ship.

Five steps, each closed by a sign-off, so the direction is agreed on real touchpoints before production starts and is not reopened in week four.

  1. 01

    Enquiry and reply

    You tell us what is launching or what is not working. We reply with the questions that matter and a time for a call.

    Within 2 business days

  2. 02

    Audit and brief

    We put your current brand, site, ads and decks side by side, then send a written brief and scope: deliverables, revision rounds, dates.

  3. 03

    Direction

    Routes are shown on real touchpoints (a page, an ad, a slide), not on a moodboard. One route is signed off.

  4. 04

    System and production

    Guidelines, tokens, components and templates, then the priority assets built from them, each checked for contrast and legibility on a phone.

  5. 05

    Handover and first campaign

    Source files, guidelines and templates in your accounts, a walkthrough for your team, then a review of how the first campaign responded.

What's included

Not more files. A system that makes the next one faster.

Six workstreams. Not every engagement needs all six: a campaign set uses the system you already have, a rebrand starts at identity. The written scope says which apply.

  • Identity and guidelines

    Logo, type, colour, voice and imagery rules, written as guidelines your team and suppliers can follow without asking.

  • Design system

    Tokens, components and page patterns for web and product, handed to developers in the format they build from.

  • Campaign and ad creative

    Ads, social, email and landing page assets made from the system, sized for each placement, every variant named for measurement.

  • UI design

    Screens and flows for websites and apps, designed on the system, so the build matches the design.

  • Legibility checks

    Text contrast against WCAG AA, readable type on a phone and touch targets checked before handover.

  • Handover and templates

    Source files, a list of fonts and licences, templates in the tools your team uses, and a walkthrough.

What every deliverable passes

Beautiful is an opinion. Readable is a test.

  • ≥ 4.5:1

    Text contrast

    WCAG 2.2 AA for body text and labels, checked on every colour pair in the system; any exception is written into the guidelines

  • ≥ 3:1

    Large text, icons, controls

    WCAG 2.2 AA for large text (about 24 px, or 18.5 px bold) and for the parts of buttons and fields people need to see

  • 24 px

    Minimum touch target

    WCAG 2.2 AA pointer target, 24 × 24 CSS px, on every screen we design

Targets: WCAG 2.2, W3C Recommendation (w3.org/TR/WCAG22).

Fit

You don't need the cheapest logo. You need a brand that works.

We do our best work with teams that have something launching or being rebuilt and want rules they can keep using. If a logo or a template is all you need, we will say so on the first call.

  • A good fit if

    Something is launching or being rebuilt: a brand, a site, a campaign. You want rules your team can follow and files you keep. One decision-maker signs off each step.

  • Not a fit if

    You want a logo at the lowest price. You want unlimited revisions instead of decisions. You need social media posted and managed. You need the site built (Web Development) or the ads run (Performance Marketing).

Questions

Ask before the first draft. Get it in writing.

Do you design a logo on its own?

A logo is designed as part of an identity: the type, colour, imagery and rules that make it work on the site, the ads and the decks. If a standalone logo at the lowest price is what you need, a marketplace designer is the better fit, and we will say so on the first call.

Do you work with clients outside Sri Lanka?

Yes. revamps is based in Colombo (UTC+5:30) and works in English. Briefs, sign-offs and guidelines are written down and shared, so time zones change when we talk, not what gets delivered.

Can revamps work with an existing brand identity?

Yes. revamps can extend an existing identity while improving hierarchy, consistency and campaign usability. A rebrand is a decision, not a default.

Is design support limited to ads and social creatives?

No. The same system covers landing pages, presentations, internal documents, campaign sets and UI for websites and apps.

Can this be paired with ongoing marketing support?

Yes. Creative design can run as a scoped project or as monthly support alongside Performance Marketing and Video Production, so the people testing the ads and the people making them work from the same brief.

Enquire

Tell us what's launching. We'll come back with the scope.

Four short fields, about a minute. Links to your site, your ads or your current brand files help most. We reply within 2 business days with the questions that set the scope and a time for a short call.

Prefer email? [email protected]

Fields marked * are required.

What you need (identity, campaign set, design system, UI), where it will be used, and links to your site, ads or current brand files.

After handover

The design is ready. Now put it to work.

Design pays when it is built, run and measured. Web Development builds the system into the site, Performance Marketing runs the creative and reads which variant wins, and Video Production turns the same rules into motion. Each has its own page.

  • Illustration of a dark marketing analytics dashboard with line charts, a conversion funnel, stacked bars, a pie chart and audience profiles.

    Performance Marketing

    Paid search and paid social run as one tracked system: a landing page that keeps the ad's promise, conversion tracking, routing and follow-up, reported on cost per qualified enquiry instead of impressions.

  • Illustration of a dark video-editing workspace with a media bin, two preview monitors, a multi-track timeline, a waveform and a control surface.

    Video Production

    Commercial video with a job to do: scripted around one action, shot once for every channel, cut to each placement and tracked to the response it produces.